Retailer Account / Brand Management
Castello works cross functionally, with Consumer Brands. Meaning, we operate as dedicated W2 salaried employees and are held to the same standard as a full-time employee would be. Practically speaking our role is consistent with an Account Manager, Director of Sales, or National Sales Manager for our clients. However, our title isn’t as important as our performance and results.
Castello’s works with retailers on both B2B & B2C platforms. This means meeting with buying teams, product set-up, managing pricing, promotions, advertising, collaborative marketing, merchandising, increasing shelf share, and always working to reinforce the ‘Brand Promise’.
This approach saves brands money, time, and brings immediate value to brands because there’s a team of resources included with Castello (not just an individual). Expenses typically covered by the brand, like healthcare, insurance, travel, and operating expenses are all covered by Castello, not our clients.
Castello works to enhance online Digital Selling. This means setting up online accounts, store fronts, listing pages, product catalog management, writing copy, creating and adding content, keyword indexing, review generation, infographics, gallery optimizing, handling fulfillment and demand planning.
Even if you’re using Amazon PPC, Facebook Ads, SEO, Social Media Marketing, to send traffic to your listings you still may be burning money, if not connected properly through (Amazons) terms and requirements for product catalogs.
Let’s face it, Amazon can be a painful process navigating attributes, algorithms, and complicated search techniques if not professionally connected and optimized. Our strategists are former Amazon employees, we understand this space.
How We Can Help
- Amazon Customer Community Services
- Storefront Design and Development
- Product Catalog and Content Management
- Listing Optimization (SEO)
- Social Media Marketing
- Amazon PPC Management
Digital Advertising Platforms
Castello uses a proprietary software, AI and good old fashioned hard work and experience to optimize ad campaigns.
- Google Ads
- Display Ads
- Search Ads
- Shopping Ads
- Video Ads
- Amazon Ads
- Social Ads
Castello provides real time reporting to track your ad performance.
Our fees are easy, initially 20% of the ad spend amount, decreasing as you spend more on advertising. Our costs don’t increase, why should our fees?
Photography, Graphics & Content Marketing
Castello will optimize your campaigns and boost sales through email marketing, newsletters, blog content creation, billboard advertising, and more with your target audience in mind.
We provide premium product and lifestyle photography to draw attention to your brand that will speak directly to your customers to build loyalty and trust.
Our graphic designers help promote and communicate with visual content that is attractive for consumers and displays your brand’s messaging with engaging visuals.